My work

Selected work

Here are a few pieces of work, drawn from twenty years leading brand, marketing and digital engagement in-house and, most recently, as an interim leader. Each project was delivered with a talented team I led in a collaborative, cross-functional and supportive way.

Ronald McDonald House Charities UK logo turning the page to the refreshed Ronald McDonald House UK brand mark
01 · Ronald McDonald House UK
A new brand, launched and adopted in under nine months
Macmillan Cancer Support #LifeWithCancer film: a mum and her young daughter on a sofa, with the line 'A mum with cancer is still a mum'
02 · Macmillan Cancer Support
A multi-channel digital engagement campaign that quadrupled engagement
Co-op and Barnardo's partnership celebration graphic: £7 million raised, 1 million young people supported
03 · Barnardo's
A partnership co-created with young people, and supporting their mental health and opportunities
Care Leavers in Lockdown 360 platform — a grid of young people to select and start their journey
04 · Barnardo's
Care leavers in Lockdown: an interactive project and a podcast influencing government policy on the Care system
A young child sitting on a windowsill on a snowy day, looking at a book
05 · Barnardo's
Child Poverty: audience-led integrated marketing campaign
Barnardo's Feel like you belong video: a young person hidden inside a giant shell on a school playground bench, with the line 'Life can make you feel like you don't belong'
06 · Barnardo's
Changing Childhoods, Changing Lives brand campaign and new brand identity launch
The redesigned Barnardo's homepage
07 · Barnardo's
Digital transformation: aligning digital content, experience and engagement with organisational impact
Barnardo's LifeLabs Cooking video: two young people cooking outdoors
08 · Barnardo's × IKEA
LifeLabs: bringing young people's voices to life through content strategy, co-design and collaboration
Häagen-Dazs chocolate salted caramel ice cream in a bowl beside the tub
09 · Häagen-Dazs
#RealOrNothing brand repositioning campaign
The faces of athletes and musicians, including Leo Messi and Katy Perry, with the line 'adidas is all in' across the image
10 · adidas
The iconic 'adidas is all in' campaign
And more

I also developed the first Digital Content & Engagement strategy at Barnardo's, along with Digital Content Accessibility guidelines and content co-creation frameworks — and I'm experienced in crisis management and risk mitigation.

If some of this sounds like a challenge your organisation is facing, let's talk.

Let's talk