The iconic 'adidas is all in' campaign

When I worked at We Are Social, I was looking after the biggest agency account, adidas global. As part of the global team, I planned the multi-channel approach and led the global social media campaign approach and influencer outreach for the iconic adidas 2012 brand campaign 'adidas is all in', aligning concept and approach with adidas, creative and media agencies across multiple markets.

Worked with brand ambassadors like David Beckham, Leo Messi and Katy Perry as well as with bloggers, media and content influencers across the world.

Coordinated the ad production with David Beckham in London. Led the media partnerships with outlets like Hypebeast and creative, personalised opportunities with selected bloggers.

Over 140 international blogs covered the story.