About

I've spent more than twenty years in the sector, at Barnardo's, Macmillan Cancer Support, WaterAid and Ronald McDonald House UK, and in agencies working with brands like adidas and P&G. I've led teams through change, launched refreshed brands, and delivered digital engagement strategies and digital transformations. In every role, I build teams where people feel trusted, included and able to do their best work.

Three commitments run through my work.
Co-creation comes first: at Barnardo's, the young people we supported helped shape our brand, our content and our campaigns, and the work was stronger for it. Inclusion is everyday practice for me, which means content is accessible by design and genuinely representative of the communities it serves. And I build collaboration across teams: the strongest campaigns I've led, from Barnardo's Child Poverty campaign to the festive campaign at Ronald McDonald House UK, were delivered as a cross-teams effort with marketing, fundraising, policy and services working to a single narrative and shared goals.